Indian Techies Launch Smart Driving Assistant Kruzr in US & UK

Bangalore: Kruzr, positioned as the world’s first technology powered smart driving assistant launches their operations in the United States and United Kingdom, to address the problem of increasing number of deaths and accidents resulting from mobile phone usage while driving. Kruzr, a startup promoted by Co-founders Pallav Singh and Dinesh Fatehpuria was conceptualized and designed on the principle of ‘safety first’ when it comes to driving.

The launch comes after several months of ground research and development to understand and address the requirements of the region. Following the success of their launch in India, the founders have decided to tap these markets considering the immense potential where the per capita adoption of cars is extremely high.

The smart app that leverages multiple technologies including pattern recognition, machine learning, natural language processing etc activates when one starts driving. The app then automatically manages incoming calls and messages to the owner (driver) with the personalized bot interacting and alerting inbound callers that one is driving at the moment and hence can leave a message for deferred attention.

Adds Pallav Singh, Cofounder, “The per capita adoption of cars in the United States alone averages close to 800 as opposed to India which is around 167. This large adoption coupled with the heightened awareness of driving safety in these markets provides ample opportunity for a product like Kruzr. Team Kruzr have also taken into account the high speeds in which cars are driven in the West, increasing the probability of accidents and collateral damage.”

According to a recent report in the US with regards to driving and accidents:

  • The National Safety Council reports that cell phone use while driving leads to 1.6 million crashes each year.
  • Nearly 330,000 injuries occur each year from accidents caused by texting while driving.
  • 1 out of every 4 car accidents in the United States is caused by texting and driving.
  • Texting while driving is 6x more likely to cause an accident than driving drunk.
  • Answering a text takes away your attention for about five seconds. Traveling at 55 mph, that’s enough time to travel the length of a football field.
  • Texting while driving causes a 400% increase in time spent with eyes off the road.
  • Of all cell phone related tasks, texting is by far the most dangerous activity.
  • 94% of drivers support a ban on texting while driving.
  • 74% of drivers support a ban on hand-held cell phone use.

Kruzr is a free mobile app, which can be downloaded by anyone on to their smart phones. It is the ideal driving assistant, always with you and protecting you on every trip short or long. Kruzr has been meticulously designed and requires zero effort from drivers. Once it is set up, Kruzr runs in the background and kicks in when driving is detected. It detects driving within 30 seconds and activates automatically. The smart app then handles all calls and messages and only allows the important communication to filter through. Only those calls that pass the ‘Extremely Important’ muster will reach and alert the driver immediately. On receiving an important call, the driver is advised to slow down and park the car to be safe. Important message notifications are buzzed and displayed only when one stops, like at a signal. In this scenario, reading and replying to even important messages becomes totally safe and harmless even during a trip.

A light and easy to use application, Kruzr helps cut down distractions by more than 95%, thereby reducing road accidents and fatalities as a direct fall out. Currently the app is free for everyone to download and use. The Kruzr team is also currently working on developing other new age technologies to further enhance the capabilities of mobile devices with an aim to ensure better safety on roads. These include complete voice interface and automatic crash detection. Voice interface will ensure that the driver never needs to look at the phone or take his hands off the steering wheel to get anything done on the phone. With automatic crash detection, the app will automatically detect accidents and we will ensure medical help reaches the accident site ASAP. The app is currently available across for Android devices in India & US with launch in the UK slotted shortly.  Kruzr for iOS is currently under development and will feature on the Appstore soon.

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